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Creative Navy is a UX/UI design studio that tackles complex, high-stakes projects for professional and industrial applications. Using an evidence-based approach, they create intuitive, resilient interfaces for sectors like healthcare, manufacturing, automotive, and energy.
They are specialists in embedded GUIs and touch interfaces for mission-critical systems—from surgical and diagnostic devices to automotive HMIs and marine control panels in extreme environments. Their work balances design finesse with operational realities such as latency, constrained screen space, and use under stress, backed by rigorous testing for clarity, cognitive load, and performance in edge cases.
Beyond embedded systems, they design technical tools for engineers, clinicians, and analysts: B2B platforms, native desktop apps for research, and real-time data visualization. Their process integrates deep domain understanding, regulatory awareness, and the logic of expert decision-making.
With teams in London, Berlin, and Basel, Creative Navy blends global insight with Germanic precision and Swiss reliability. Clients like Miele, Bosch, and Ford value their mix of design excellence, engineering alignment, and strategic thinking.
Customers:
✅ Automotive: Jaguar, Hyundai, General Motors, Mazda, Ford
✅ Medtech: B Braun, Medtronic, Zethon, UnitedHealth Group, Humana, Johnson & Johnson, HCA Healthcare, Merck, Siemens Healthineers, Gilead
✅ Saas: Hubspot, Adobe, Zendesk, eToro
✅ Technology: BAE Systems, Siemens, Infineon Technologies, Miele, Philips, Bosch
✅ AI: Perplexity, Arlq, Owkin
✅ Finance: JPMorgan Chase, Bank of America, Goldman Sachs, American Express, Barclays
✅ Public bodies: UNICEF, OECD, Government of Canada, GOV.UK (GDS), Bundesagentur für Arbeit
✅ Other: Amazon, Walmart, ExxonMobile, Hilton, Comcast, PepsiCo, Delta, Linde, Shell, Deutsche Telekom, DHL, E.ON, Discovery Channel